The Bench.
Working evidence.

Prototype

Seltzer Liberation Day

A Fourth-of-July campaign concept reimagined as a full mock Declaration of Independence. Users declare their liberation from life’s small grievances, sign an interactive online Declaration with full social integration, and capture a downloadable signed document. Built end-to-end as a working prototype to pressure-test the concept before launch spend.

Prototype

A Party Game For Problems

The goal was to concept a game that ties directly into the client’s tagline — “There’s a Delta for That” — in a fun and unique way. Players judge life’s little problems and vote on whether they call for a Delta. It lives on the website and as a physical card game, with new “card packs” releasing in both places — some exclusive to the Delta loyalty program, the “Garden Club.”

Prototype

Kickoff Chaos

A World Cup 2026 campaign concept for Delta — a fast, high-energy “pitchcard” prototype built to bottle the chaos of match day and turn global-tournament hype into a shareable, on-brand moment. Prototyped as a working pitch piece to sell the idea in the room. [Refine this description with the real project details.]

Prototype

Delta Mix My Mood

For the launch of the Delta Spirit bottle we ideated a virtual mixologist that takes ingredients given by voice and — via a pre-qualified set of recipes or AI-generated ones — returns a recommended cocktail to go make. Speak your mood, name what’s in the fridge, get a custom recipe card back with the build, garnish, pacing, and a THC note.